how to use google trends

How To Use Google Trends for SEO, Research, Blogging & YouTube?

So here comes the most profitable tool for online researchers. Yeah! We are talking about the Google Trends. There is a lot of talk about how to use google trends? The Tech Learn will clear all your doubts step by step in a very simpleand easy manner.

What Exactly is Google Trends?

Google trends is a service or website providing by google which gives a deep insight into trends usually based on the statistics on all the queries searches.

As we all know that google is the most used from all the search engines. This tool gives you a proper information about how many users searching for a particular term or keyword. Not only the number of users but also you can know that when and where are the people searching for the products?

Do you know that around 60,000 searches are performed every second in google so with the help of this tool you can clearly get a very good vision of the demand and popularity of a specific search term.  

Check Also Digital marketing Trends in 2020

How To Use Google Trends for Keywords research to Improve Your SEO?

This tool helps the user a lot in finding out the most relevant keyword. It provides you the data for a very long period of time. So below are the simple ways of how to use google trends for keyword research.

  1. First you need to identify the seasonal trends and after that create the content
  2. Avoiding “keyword unicorns”
  3. Identify the most relevant and trending topic and then capitalize on the topics.
  4. Now plan your content calendar with the help of this data.
  5. Now check which subregions and cities want your services or product.
  6. After completing all these steps you can collect the ideas and data from the results for your marketing

How to Use Google Trends for the YouTube Marketing?

Now you must be thinking that how to use google trends for the YouTube because the demand of a particular search term is different in YouTube from the google.

All you need to do is just click the “YouTube search” in the drop-down menu of the Google Trends and here will see the top videos that are trending on the YouTube. Now you can filter the results by the date and country.

How to use google trends for blogging

In the same way you can use to finding the most popular topic for blogging.  If you are struggling to find out the next topic for your blog and don’t know how to use google trends for blogging then The Tech Learn has listed out some simple steps for you:

  • Identifying the latest topics and trends.
  • Figure out how different topics are performing the particular region
  • Now you have related topics in front of you. Just choose the most suitable one for you.

How does Google Trends work?

It is very easy to use. With the help of some simple steps you can find out best keyword results for you. Search the topic or keyword which you want to know about. Now you can easily categorize and filter the results in the various ways, for example:

  1. By location (city, sub-region or country)
  2. By period (hour, week, year or month)
  3. On related searches
  4. On related topics


The Tech Learn hopes that this information has proved to be useful for you. After reading this article, You all have understand that Google trends offers an user with the best and a very simple way to identify that what people are searching the most and which topics are trending on google and also on YouTube. So we hope that this would make your understating clear.

About the Author

Abhinav Bhardwaj

Abhinav Bhardwaj is a marketer and a passionate writer having more than 30 years of experience in the fields of marketing. He has done many international projects. Dedicating his live in providing the best informative knowledge to the youth by writing and sharing his experiences.

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