Your business will be highly influenced by the marketing strategies you choose; it depends on your business’s success rate. Content marketing has proven to be the most powerful digital marketing strategies there is. Of course, social media marketing is famous, but it will not grow your sales as the content marketing strategy will. It offers you a bigger platform and a bigger audience.
Why Content Marketing?
So, content marketing has proven to be a powerful tool for all businesses and industries of all sizes. However, while developing your strategy, you can have trouble choosing from so many strategies that best suit your needs and provide you more traffic. What do you need to opt to grow your business, and how can you make your strategy more effective?
List Of Best 10 Content Marketing Strategies
- Case Studies
- Social media
- White papers
- Email Marketing
Here, we will be discussing the top 10 content marketing strategies that can provide the best results quickly and effectively, and we will discuss how you can utilize each strategy and boost your sales.
But before we dive into that, we need to recall that the two driving forces of content marketing are one great content and two social networks to keep it engaged by distributing it at high velocity. This way, the better the content and the larger the social network engagement will be, the more it will create brand awareness, inquiries, leads, and sales. It is all about attracting visitors through the content and retain them and turn them into your customers.
One of the best ways to attract traffic is blogging. Create your blog and give your visitors some exciting content. It will provide your business with a lead. It will attract more visitors and the same technique to attract visitors, make them stay, and make them trust you or intrigue them and turn them into your customers.
Blogging affects your business more than any other marketing strategy. It improves SEO and gives a broader reach on a bigger platform and will make it easier to attract visitors to your site through search engines.
Blogging is proven that the websites that have blogs are more likely to get to the top of the search engines compared to these websites that do not include a blog. This way, your chances of getting on top of search engines like google are automatically elevated, and people are more likely to find your website when they will search the relevant keywords on the search engine.
Blogging helps create a bond of trust with existing customers. Exciting content attracts new visitors, and the consumers trust advice and information from blogs, which can automatically help the customers stay and the visitors to revisit your website.
If you are going to use blogging to improve your content marketing, you will need a strategy. First of all, do some research on keywords that people use to search up brands similar to yours and use those, so your blog pops up whenever someone searches a related keyword. Then decide what topics you should be covering and any other related topics that can help you create content and attract you the interest of your customers and create content on those topics.
A creative way to keep your blogs engaged is to give them what they are curious about. Think, what are the most asked questions, what do people need help with, what can create awareness among the customers about your brand, and any question that pops up in your head from a customer’s perspective related to your business. Choose those aspects and turn them into the content that you put out for your readers. These can help you create engaging content that will captivate your customers’ interest.
E-book generally is thought to be any book that you download from the internet for aesthetic reading, but for marketing, an e-book is something you can use to give an insight regarding your expertise. It will enhance your reputation and, most importantly, help you generate new leads.
Today, when there is so much competition that people are attracted to, or people buy who they trust. Building trust is the critical point to success, and for that, you need to let the world know what you offer, what your expertise is, how you benefit, or what you provide that the others in a similar business don’t.
To achieve this, the best idea is to write an e-book on a subject that the customers care about, show them how trustworthy you are by answering their questions or concerns creatively and engaging.
When brainstorming for what you will be writing in your e-book, examine your customers’ wants, needs, and desires. Create a detailed answer to their questions or their concerns and give them a reason or, in other words, captivate their interest by showing them why they should be choosing you from all the other similar brands. What do you offer them that the others don’t?
An effective content marketing strategy is creating conversations and engagement because that gets you traffic and generates leads. Like blogging, an e-book will do that for you, but what makes an e-book more significant is that people want details before buying a product. An e-book will provide them with that detail and thus the satisfaction of buying after understanding what they are buying.
Studies suggest that 63% of the customers will only buy from an authentic brand. What do you think will give you that authenticity? The E-book is just like a blog post but more detailed. It is noticed that longer texts (consisting of 1500 to 3000 words) create more conversations and engagement than the shorter texts. Longer texts are more trustworthy and add value.
It won’t be easy to develop creative ideas to write an e-book and then shorter texts such as blog posts, so a convenient strategy will be to write an e-book. A detailed and longer text and choosing specific important chapters from your e-book to write your blogs on but keeping them interesting.
Video is the most easily engaging way to connect with your audience. One video is worth more than a billion words because it is easy to digest and is easily memorable than text. So, create a story and tell your customers what they want to know and what they need to know about your business, what problems they usually face, and how they can solve them. You need to create an explainer video.
And the next step has to be to post that video on every social media, and that will bring about a revolutionary change in your sales because a video generates the energy of “authenticity” that every customer seeks. A video is more reliable and believable for a man than a written text. According to studies, one video is worth more than a billion words, which in every aspect is more understandable and believable.
A video holds many more chances of attracting visitors to your site than the text content marketing because watching a video is more convenient than reading text. Video creates more buzz and gets you traffic but also it helps connect the customers with the salesperson on another level. A video as it seems more authentic and more believable than a mere text helps build trust.
The important part of video marketing is that the fact videos are more effective in spreading brand awareness is undeniable, but what makes it even better is that it revolutionizes the relationship between the customers and the salesperson.
Infographics are a perfect way to engage your audience; it is a small form of content with important information to help your audience/buyers. In an infographic, you can communicate complex information concisely with visual forms or shapes to better convey the message. It is an easy to understand overview of a topic—a kind of visual information that is understandable at first sight. Infographics are generally visually appealing and are easily understandable, so these are the most liked form of content marketing.
Infographics can be used for various purposes to educate your audience about your business, visually explain important concepts, and list resources, options, and tips comparing different products, plans, and services, or boosting social sharing and brand awareness.
Whatever the purpose might be but the process is what matters. First, choose what the need is at the moment. If you are a beginner, you will need to create brand awareness. If you are an already existing business, then it could be anything your product explainer, a visual explanation of your concepts, or you could be introducing a new idea or new concept of your brand. Or it could be just an explanation guide about literally anything you need to tell your audience.
Choose your topic and answer what you need to tell your customers or tell them or guide them about what they need help with.
5. Case Studies
Case studies are customer stories that tell something about how your brand or your products have helped them anyway. A case study is one of the most valuable kinds of content marketing. As this develops a sense of trust in other customers, which is most likely to capture a client as a customer when they are looking for something to buy, they look for a customer perspective.
What you say about your products or your brand is more important, but what a customer says about you captivates their attention because a customer’s perspective will explain their experience as your client.
Customers look for something like this to see how your product can add value to their lives. Although you will explain and instructions on how to use the product, the real-life example is more valuable as it will help your business build trust with new leads.
While using this strategy, you will have to be careful about which customer you choose as a case study example. Strategically choose that customer that your product has influenced or helped in a significant way. And not to forget, use only those customers who are willingly letting you use their example or this if you don’t have your client’s permission, it can turn the tables and ruin your brand reputation. Also, make sure to choose those and get permission from the clients who permit to be used as the case study subject and lets you put the quotes and statistics about how your business has helped them.
A checklist is a type of worksheet with a step-by-step process to achieve some desired outcome. Checklists are exceptionally valuable for small businesses because these are easy to create and promote and provides significant value for the target audience.
For example, and a creative idea, look for what your audience can utilize with your products. If you are a business that sells an HVAC system, then create a step-by-step maintenance checklist, and you can see how it will add value to your customer’s life.
You can also share these checklists on your social media or use it on your blog. The more you share, the more valuable your services will get.
7. Social media
Social media undeniably has excellent power, and once you put out engaging content that will captivate the audience’s attention and interest, you know you are on the right track. Keep up with trends and creatively market your concepts and products and keep it going at a regular pace, so your posts are engaged and the conversations are always on.
Social media like Instagram, Facebook, and Twitter provide a platform for the customers and the brand management to interact. This way, you can keep your posts engaged and interact with your customers directly. It provides an easier way to promote your business and get the reviews and broader chances of engaging content.
8. White papers
White papers are pretty similar to e-book. This is a longer text, but the main difference in both these long texts is that white papers are more detailed and are more focused on the vital information. But to have full access to the given information, the customer will have to give some of their information. This indicates that the customer’s trust when they give their information to access your information.
This also means that they consider trustworthy, and they are willing to give their information because they trust you that you will provide valuable information that will benefit them.
PR is an effective marketing strategy where, through public relations, the businesses or brands seek attention. The many platforms, social media, blog posts, and all these have given access to a lot many fields all over the world, and this has made the PR strategy exciting and, at the same time, a significant turn.
Engaging with other content creators of all fields and promoting your products such as featuring in another bloggers’ blog or doing a partnership with someone who can provide you a bigger audience and create brand awareness and promote your products.
The strategy here would be to choose someone with a bigger audience and whose word will be significant to the audience; that way, the audience will trust your brand and your product.
10. Email Marketing
In email marketing, you are supposed to be sending emails to the prospects and the customers. Email marketing strategy helps to make the prospects your customers and turns your one-time buyer into loyal fans.
This is a pretty simple yet effective method, and the process includes first making a list of your customers and then programming your emails with an email service provider. Make your subject line stand out, so it attracts the reader’s attention and keeps the content really concise yet intrigues the audience’s interest.
This will keep the engagement and continue the conversation and keep your brand’s name in talks.